If you have been searching for the best eCommerce platform for your business, we are pretty sure that you might have stumbled upon Shopify. And it comes with no doubt that Shopify is one of the best eCommerce platforms where you can start your online business. But being one of the best does not mean that it will be the best for your business. Yes! You can read that again.
Based on your business and your business requirements, different eCommerce platforms might be suitable. So is Shopify right for your business or you should consider another eCommerce platform? To know, let’s get started with what Shopify is, how it works, and then onto the advantages and disadvantages of Shopify, which will help you better understand whether this platform can be promising for the growth of your business or not.
What is Shopify?
Starting with the basics, Shopify Inc. is a Canadian multinational eCommerce company that was founded in 2006. It is currently one of the best eCommerce platforms that are designed for all sizes of businesses. As WordPress is for bloggers, Shopify is for online sellers. Shopify can be used to build a store both online as well as offline, it lets you build an online store on their platform to sell your products online and also offline with Shopify POS.
It is cloud-based software, with a monthly subscription model. In the beginning, Shopify gives a 14- days trial to let you test it for yourself. In this period, you can try building your online store and also go through the free apps provided by them. After this time duration, to continue you will have to choose your subscription level from the below three:
Basic Shopify: $29/Month
Advanced Shopify: $299/Month
You can choose from the above as per your requirements and then you’ll be ready with everything you need to sell on your website. If you need assistance with setting up your Shopify and selecting the right plan for you, our Shopify Developers are just an email away.
How does Shopify work?
Inconsiderate of your business size, Shopify provides the foundation that is needed to run an online store. When you start with your venture of selling your products/services online, you have to create an online store, properly showcase your products, interact with your customers, accept payments, deliver products, and many more. Shopify offers tools and plugins to take care of these activities.
Products and services that you can sell on Shopify include physical products, digital products, services and consultation, memberships, ticketed experiences, classes and lessons, rental business, and many more. To get started all you have to do is create and customize your online store and manage your products, inventories, shipping, and payments. Now that you have learned what Shopify is and how it works, let’s get onto the pros and cons of this eCommerce platform.
Simplicity of Usage
When starting a business, the primary goal is to increase sales, right? But when you are taking your business online and you happen to be from a non-technical background, it can be a challenge. Well, not with Shopify. This platform provides all the necessary assistance in managing the store’s technological requirements along with a clean and crystal clear interface.
When taking the business online, one thing that crosses your mind is security. Especially when you are processing online payments. Shopify has cybersecurity experts that make sure that their platform is hack-proof and they also have integrated with payment providers so that you don’t need to have a deep technical knowledge of data sensitivity.
24/7 Customer Support
One of the primary reasons many businesses decide to take their business online with Shopify is their dedicated support team. Shopify is available for support 24/7 with their enormous database of FAQs, email & chat support, and phone support. Don’t worry if your region is not listed on their map, you can post your queries on their forums and we are sure someone from the other end will be there to answer you.
There are many free themes available from which you can choose the one that suits your business needs. The available themes are very aesthetically pleasing and they are even divided industry-wise so that you can filter down and choose accordingly.
The App Store
With over 1,200 plugins and apps, businesses can download their desired features apps for their online store. Some of these apps are paid while others come with no charges at all. The App Store is straightforward and very easy to use and if you have a problem with your online store or you are looking for a specific feature, we are pretty sure there is an app for you on Shopify’s App Store.
Let’s get one thing straight, Shopify is not a free platform. It does provide a 14 days free trial but after that, you need to pay a monthly subscription cost. You even have to pay for some of the themes and apps from their App Store. And also there is an additional transaction fee that you have to pay to Shopify when you sell your products online unless you are using Shopify payments.
Content marketing as we all know can do magic for eCommerce stores. Not only can you educate more about your business to your customers but also boost your sales online. Unfortunately, unlike WordPress, Shopify is not a great blogging platform. It can get your job done but it does not come with ease of use.
While Shopify is the best for small businesses, you are most likely to witness scalability issues as soon as your customers and transactions start increasing over time. Shopify might not be the right choice when you have millions of customers and have a wide range of products to sell. What’s more is if you decide to migrate from Shopify, the process is not a smooth one and Shopify provides fewer data points when compared to other eCommerce platforms.
Wrapping up, while eCommerce is one of the most used platforms by online store owners, it would be false if we say that it is perfect for every type and size of business. It might have its disadvantages but it is not an inefficient eCommerce platform. We hope that after going through this blog, you now would have been clear about whether Shopify is the right platform for your business. If not sure yet, you can get a consultation from our experts by simply emailing us at [email protected] or you can also visit our website Uncannycs and fill out our form and we will get back to you soon.