A Beginners Guide to Local SEO in 2023

A Beginners Guide to Local SEO in 2023

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A website is capable of reaching a wide range of audiences. To reach that stage, it needs to rank on the first page of search results. SEO is one such process that helps your website to rank on the top of SERPs. It will also help your target customers that are far away from your area. But what if you wish to rank your local business higher in a specified area? Well, that is where local SEO steps in.

🔷According to research, 61% of mobile searchers are more likely to contact a local business with a mobile-friendly site. So, if you haven’t performed local SEO, then you are likely to miss out on your potential customers in your area. With this, you can understand how important it is to perform local SEO for your business.

🔷Here, we bring you a detailed blog on local SEO, its importance and benefits for your business.

Let’s see,

What is local SEO?

local seo

🔷The term local SEO refers to a digital marketing strategy that helps your business to become more visible in local search results & reach your local audiences. This SEO strategy is opted by people who want to rank their business in a specific location. With the help of a robust local SEO strategy, your website will appear on the top of  local search results.

Why is local SEO important?

🔷As you already know what local SEO is, now is the time to learn about its importance. The main reason behind local SEO’s importance is it being the most effective way to market your company online. It will help you attract more people to your store in your specific area.

Why is local SEO important?

🔷When people are looking for local businesses or services near them, they switch to search engines like Google, Bing, DuckDuckGo, etc. For the same reason, it is extremely essential for your business to create an impactful local SEO strategy. With this, you will be assured about your company appearing on the top search results when users search for your products or services online.

🔷Are you still thinking about creating a local SEO strategy?  Well, let us offer you some insightful statistics below.

According to Google

✔️30% of all mobile searches have relation to location.

✔️Over 50% of ‘near me’ searches result in a physical store visit

✔️Near me” mobile searches grew increased by 136% last year

✔️24.4% of all clicks go to the first result of local business searches

✔️97% of users searched online to find a local business

With this, it is quite clear that customers are searching for your local business on search engines. If you are not present there, you are losing out on a lot of potential customers.

What Does a Local Search Look Like?

🔷When you ask “what local SEO is”, it is quite clear that you are thinking about the appearance of local search on search engines. Local search makes use of specific keywords related to local business or locations. One of the most common word used while local searching is, “near me” “in [city].”

What Does a Local Search Look Like

🔷These words offer search results that are focused on a specific regional location. When a user searches for things using any of these words, it will generate a local SEO 3-pack. The term local SEO 3-pack refers to a list of three local businesses that match the user’s search criteria and are near the specified area. 

🔷Suppose, you moved to a new place and are looking for a good bakery. 

🔷 The moment you type bakery on your phone, you will come across phrases like  “Bakery near me” or “Bakery in [city].”

🔷With this search, you will get a local SEO 3-pack with three bakeries closer to your location. This list consists of the top three bakeries that match your search criteria. If you search a bakery for some other place, your local SEO 3-pack will have a new set of companies. The list appearing is local SEO 3-pack are Google Business Profile listings.

How Does Local SEO Work?