With each upcoming year, there are new opportunities coming up in (SEO) search engines optimization industry. This year, you can expect some big changes in the way blogs and websites are optimized to gain that top position in search engine visibility. SEO trends are something that keep on changing as it can’t be controlled.
SEO is undoubtedly one of the most important parts of digital marketing. The reason being Google updating its ranking algorithm to improve the experience for users. With this, marketers will always have the opportunity to reevaluate the SEO trends that change the landscape of search engine.
With this, it becomes extremely significant to stay updated with all the SEO trends for being ahead of your competitors. Here, we bring you a list of some top SEO trends that you must optimize this year.
Top SEO Trends To Optimize
AI Software Powered Content Writing
At present, artificial intelligence department happens to play a significant role in the domain of content writing. With AI-powered softwares, you get your hands on a lot of tools that will help you create high-quality content without any hassle. It definitely has a long-lasting impact on creating SEO-driven long-form content.
Some well-known capabilities of AI writing assistants includes new ideas, editing the existing content, and optimizing the content. This tools can be of great help in generating content that is engaging and SEO optimized. Using these tools will help even a non-SEO person to write a SEO driven content.
It becomes a bit difficult for Google algorithms to find differences in the content presented by AI tools. The entire credit for this goes to natural language processing. With this, it is easier for machines to understand the text language and generate similar-sounding content.
Some of the best AI-driven content creation tools are ChatGPT, Jasper AI, and Lumen5. If you have not tried these tools yet, we recommend you to try them as soon as possible.
Adding Another “E” in the E-A-T Concept
The term EAT concept refers to Expertise, Authority, and Trustworthiness. This concept is the way of Google to ensure that a website’s content is legit and credible. Here, the main idea is to have someone who has the expertise to write about a specific topic. And also ensuring the information provided by them is trustworthy enough. Going along with concepts will offer you with higher positions on Google search results.
Well, just some time back, Google happen to add one more E to the concept of EAT. So, now it becomes E-EAT. Here, the E stands for experience. The term experience is in relation to Google looking for content creators that have actual experience regarding the topic discussed. One must create high-quality and authoritative material for its users.
High-Quality Content Makes Helpful Content
One of the most important ingredients of SEO trends every year is none other than producing quality content. Google is continuously working towards improving its algorithm in order to support the best-quality content and penalize low-quality pages.
Recently, the meaning of high quality content has changes from a simple good content to creating something more focused and significant. It is extremely essential to give priority to search intent and generating content that is of great use to the users like products reviews or buying tips.
Google has started giving benefits to website that are trying their best to provide useful content to the users. It is just not about providing a specific product, but also offering the best resources and advices to the customers.
Giving Importance to Author Authority
One of the major reasons of Google giving impotence to experience is the increase in auto-generated content ranking in the SERPs. Google is working hard towards ensuring that the content ranking on the SERPs is created by real people keeping their audiences in mind.
To boost and improve the authority of your creators, you must ensure that the people resting content are experts of the respective fields. Once that is done, there are several other ways to improve this experience as follows:
Foremost, always remember to add author’s bio as it will be easier for users to know your content creator’s knowledge and areas of expertise.
Next, you must create a specific author page where you can link all the articles written by that author. It will be feasible for users to find all the articles of their favourite author at one place.
Last but not least, link your creator’s social media account to your website. With this, Google will easily understand that the people writing the content are real and are experts.
SEO Competitor Analysis
One of the best ways to create a smart SEO strategy is to keep a close eye on your competitors and their actions. With the help of SEO tools, you can easily perform competitor analysis of your competitor’s website.
Google always focuses more on the industry expertise and the main topics of your website. After having a look at the leader in your industry, it will be easier to understand the type of content in your industry will rank.
In order to compare competitors content, backlinks, Domain Authority, you can make use of SEO competitor software.
Pay Attention To Core Web Vitals
If you know the game of SEO closely, then you’ll surely know about Core Web Vitals. The term Core Web Vitals refers to the set of metrics that look after the web page performance, stability, and user experience. The main aim of Core Vital Web is to assess the way the website reacts to user interactions. When we talk about user interactions, we are referring to the loading time and scrolling speed.
Google utilizes Core Web Vitals for deciding the quality of your website’s user experience. Well, it is also considered to be one of the factors for ranking a website. Suppose, if a website is not in par with Core Web Vitals standards, then there are chances of it being penalized by Google’s algorithms and will appear lower on SERPs.
Some of the most important page experience metrics in 2023 are as follows:
- First Input Delay (FID)
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
This year can be considered as one of the most important year for SEO. The reason being Google algorithm’s paying more attention to mobile optimization and authority websites.
If you want your website to be on the top spot of search engine, then you must ensure to optimize your website content asap. You must make sure that your website SEO friendly, so that you can stay ahead of your competitors.
We hope this blog on SEO trends 2023 will help you and your business to stay on top level. If you have any questions or queries regarding this topic or blog, please feel free to share in the comments section.