How Moyee Coffee Accelerated Food & Beverage Fulfillment by 90% Using Odoo ERP
95%
Reduced Manual Fulfillment Steps
100%
Order Sync Across Online Channels
Project Overview
Moyee Coffee partnered with Uncanny to unify and automate its multi-channel fulfillment across international operations. With orders flowing from both B2C and B2B websites, the brand needed a single system to eliminate manual shipment handling, streamline warehouse processes, and offer customers real-time delivery visibility.
Using Odoo for food and beverage operations, Uncanny implemented a fully automated order-to-shipment workflow, integrated PostNL fulfillment, and enabled seamless order sync between platforms, helping Moyee Coffee scale fulfillment speed, accuracy, and customer experience as demand grows.
Key Operational Challenges
1.
Manual Shipment Processing
Orders from both online and offline channels required manual re-entry into the courier portal (PostNL), creating bottlenecks and extra error risk in dispatch workflows.
2.
Disjointed Platforms with Poor Order Visibility
The B2C website and B2B (WordPress) site were managed separately, resulting in duplicated entries, fragmented data, limited visibility, and inconsistent fulfillment.
3.
Absence of Real-Time Order & Shipment Tracking
Customers lacked automated shipment status updates. Teams across were unable to provide live visibility from order to dispatch.
4.
Lack of Automation in Fulfillment Logic
Weight calculations, selection of the appropriate service type, and fulfillment code assignment were done manually, slowing operations and increasing the risk of misrouted shipments.
5.
Warehouse & Fulfillment Location Complexity
With multiple warehouse/fulfillment locations, there was no standard process for choosing the correct fulfillment center at the order line level. This delayed shipment preparation and added manual overhead.
Uncanny’s Expert Odoo Implementation
1.
Multi-Channel Order Integration
Integrated the B2C website orders directly into Odoo and connected the B2B WordPress platform to sync wholesale orders in real-time. This ensured a unified view of all incoming sales without manual handling.
2.
Automated PostNL Fulfillment Workflow
Configured Odoo to create PostNL shipments upon sales order confirmation automatically. Shipment details were pushed directly to PostNL, eliminating manual entry and reducing errors.
3.
Automated Weight Calculation & Service-Type Selection
Developed custom logic to calculate total shipment weight from order lines and map the correct PostNL service type. Fulfillment codes were auto-assigned and pushed to PostNL to ensure accurate routing.
4.
Warehouse Selection at Order Line Level
Enabled warehouse selection directly from the sales order line in Odoo to handle multi-location fulfillment. Teams could override the delivery location when needed while keeping automation intact.
5.
Customer Order Portal with Live Tracking
Integrated PostNL tracking numbers into Odoo’s customer portal. Customers can now access tracking directly from their order page, and clicking the link redirects them to PostNL for real-time status.
Key Results After Uncanny’s Odoo Implementation
1.
90% Faster Order-to-Shipment Processing
Automated workflows eliminated manual steps across order intake, warehouse handling, and courier processing, accelerating fulfillment speed and reducing dispatch delays.
2.
95% Reduction in Manual Fulfillment Steps
End-to-end automation replaced repetitive tasks like order re-entry, label creation, and shipment updates, freeing up teams for higher-value work.
3.
100% Order Sync Across Online Channels
Real-time integration between B2B and B2C platforms ensured every order flowed into Odoo automatically, with no duplication, manual sync, or data gaps.
4.
Error-Free Shipment Creation & Routing
Auto-calculated weight, mapped PostNL service types, and assigned codes ensured precise courier routing and near-zero fulfillment errors.
5.
Real-Time Customer Tracking & Visibility
Customers gained direct tracking access through their portal, improving transparency and reducing support queries.
6.
Multi-Warehouse Fulfillment Accuracy
Automated warehouse selection at the order line level enabled accurate distribution and faster processing, even across multiple fulfillment locations.
Conclusion
From a fragmented order pipeline to a fully connected fulfillment engine, Moyee Coffee now runs its eCommerce operations with speed, accuracy, and transparency powered by Odoo.
Automated logistics, synchronized online channels, and real-time tracking have turned operational efficiency into a competitive advantage, supporting the brand’s international growth without adding manual overhead.
With Uncanny’s Odoo Food & Beverage (F&B) solution, Moyee Coffee scaled its multi-channel operations effortlessly—bringing consistency, automation, and full visibility across every step of fulfillment.
At Uncanny, we build scalable, automation-driven Odoo systems that help modern brands move faster, deliver better, and stay ready for the next wave of growth.
Words From our Clients
Adam Ågerfalk, Owner Stockholm, Sweden
They understand our needs. Uncanny Consulting Services LLP has successfully delivered a website that aligns with the client's vision. The team manages the project well, utilizing various tools to ensure smooth execution and communication. Moreover, they always deliver on time and are willing to accommodate ad hoc tasks.
Ayush Singh, Digital Operations Manager Amsterdam, Netherlands
Uncanny Consulting Services LLP is very supportive and always delivers on time. Thanks to Uncanny Consulting Services LLP's work, the new website is more user-friendly and appealing than the previous platform, and internal teams, agents, and stores have provided positive feedback. Uncanny Consulting Services LLP has structured, professional, and flexible project management.
Maher Mansour, Chief Digital Officer Barcelona, Spain
Everyone from upper management to the developers is dedicated to making things work for the client. Uncanny Consulting Services LLP's work has improved the client's operational efficiency by optimizing functions that caused bottlenecks. The team is dedicated, going the extra mile to deliver solutions that align with the client's needs and best practices. The team also communicates clearly.
Ash Halai, Owner London, United Kingdom
They worked closely with our team to ensure we were comfortable and confident using Odoo. The team saved the client 10-15 hours weekly and reduced software subscription costs. Uncanny Consulting Services' work improved the client's operational efficiency, inventory tracking, and production processes. The team completed deliverables on time and kept the client informed.
Steve Mikrut, Owner Las vegas, USA
Uncanny Consulting Services LLP’s combination of technical expertise and e-commerce consulting stood out. Uncanny Consulting Services LLP transformed the client's website with a clean and professional design, improved product organization, mobile usability, loading speed, and overall shopping experience. The team had excellent project management, clear communication, and was highly responsive.
Robert Lin - CEO Singapore, Singapore
The responsiveness from your team seems good now and work is flowing. Thank you very much.
Oren Zalcman New York City, New York
Their service was excellent. The client was pleased with the outcome of the collaboration. Uncanny Consulting Services LLP ensured a seamless customer experience through timely execution and effective communication. They were also responsive to the client's needs, and the quality of their outputs was commendable.
Patrick Harmon Pennsylvania, United States
We admire their willingness to serve customers like us. Uncanny Consulting Services LLP helped the client fulfill orders more efficiently. They have provided a great workflow with clear communication. Moreover, they were highly praised for their willingness to serve their client with eagerness.
Shubh Roy Sinha United Arab Emirates
They’re good with sales purchases and accounting modules. The client has been exceedingly satisfied with Uncanny Consulting Services LLP’s high-quality results. The team is great with modifications, and they’ve helped the client save a lot of money. Also, they’re responsive and available partners. They communicate effectively through various channels.
Steven Van Esch Eindhoven, Netherlands
Every aspect of production has improved with their system. Uncanny Consulting Services LLP’s efforts have brought less pressure and more clarity to both internal and external stakeholders. The team is very skilled and professional using Trello to manage tasks and keep everything updated. They’re responsive and transparent in their communication.
Aadil Datta Dubai, United Arab Emirates
Absolutely nothing was deemed impossible. Uncanny Consulting Services LLP has customized precisely what the client needs. They communicate effectively through WhatsApp, consistently deliver on time, and are very responsive to urgent requests. Moreover, they accommodate all the client's requests without using ready-made solutions.
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