Spain-Based SYRA Coffee Improves Customer Acquisition by 90% with Uncanny
95%
Customer Retention
80%
Faster Turnaround Times
Project Overview
SYRA Coffee is a specialty coffee brand operating multiple physical retail locations alongside a growing digital ecosystem. The brand focuses on delivering a seamless customer experience across in-store purchases, mobile ordering, loyalty programs, and online shopping.
To support this unified experience, SYRA Coffee integrates its mobile application, POS systems, and e-commerce platform to streamline payments, inventory management, and customer engagement. As the business expanded, the need emerged for a scalable digital foundation capable of connecting these systems while maintaining operational efficiency and a consistent brand experience across channels.
Problem at Hand
1.
Fragmented Customer Experience
Customers interacted with SYRA Coffee through multiple channels, including in-store purchases, mobile app orders, delivery platforms, and the Shopify store. Without a unified system, managing purchases, rewards, and entitlements consistently across these touchpoints was difficult.
2.
Complex Loyalty & Prepaid Product Management
SYRA offers digital products, including Beans (loyalty points), Shot Cards (multi-drink packs), gift items, and wallet-based credits. Managing issuance, redemption, lifecycle tracking, and fraud prevention across the mobile app and POS required a more structured system.
3.
QR-Based Order Redemption Challenges
Drink redemptions were handled through QR codes generated in the mobile application. The system needed to ensure secure one-time redemption, real-time synchronization with POS systems, and protection against duplicate scans or misuse.
4.
Multi-Channel Order Processing
Orders originated from multiple sources, including the mobile app, in-store POS, and the Shopify e-commerce store. These channels required consistent handling of pricing, taxation, billing, and order processing.
5.
Inventory Synchronization Issues
Inventory data was managed in GSTOCK while Shopify tracked product availability independently. Without a unified source of truth, the risk of stock mismatches and overselling increased.
6.
Administrative & Operational Complexity
The growing retail network required centralized control over users, stores, products, pricing, transactions, and reporting. Fraud detection, billing, and invoicing processes also needed structured administrative oversight.
Solution – Unified Digital Commerce & Loyalty Platform for SYRA Coffee
1.
Unified Customer Mobile Application
A full-featured mobile application for iOS and Android was developed to centralize customer interactions. Users can create accounts, purchase products and Shot Cards, earn and redeem Beans loyalty points, store items in a digital wallet, generate QR codes for redemption, place pickup or delivery orders, and manage billing details.
2.
Secure QR-Based Redemption System
A robust QR redemption workflow was implemented and integrated with store POS systems. Each order generates a unique one-time QR code that is validated in real time upon scanning, ensuring secure redemption and preventing duplicate use or cancellation after scanning.
3.
Digital Wallet & Loyalty Engine
A centralized wallet system was created to manage Beans reward points, Shot Cards, purchased items, and promotional entitlements. The system includes balance tracking, transaction history, expiry management, and monitoring tools to reduce fraud risks.
4.
POS Integration for Store Operations
Store POS systems were integrated with the SYRA platform to support QR scanning, order processing, loyalty point management, and Shot Card redemption. Transactions synchronize with the backend in real time while supporting multiple store locations.
5.
Shopify E-commerce Integration
The mobile ecosystem was connected with Shopify to manage online purchases and delivery orders. Shopify handles commerce operations, including checkout, taxation, invoicing, shipping labels, and order synchronization, while the SYRA platform manages customer entitlements and loyalty benefits.
6.
GSTOCK Inventory Synchronization
GSTOCK was established as the single source of truth for inventory management. All stock updates originate from GSTOCK, while Shopify reflects availability without modifying it. Inventory updates are triggered by delivery notes, transfers, adjustments, and losses with location-level stock tracking.
7.
Centralized Administrative Control
A comprehensive web-based admin panel was developed to manage users, stores, products, pricing, transactions, and reports. The system also supports fraud monitoring, billing workflows, invoicing, and operational dashboards for business oversight.
Key Results Post Implementation
1.
Unified Omnichannel Customer Experience
Customers now interact with SYRA Coffee seamlessly across the mobile app, in-store POS, and online store, creating a consistent purchasing and loyalty experience across all channels.
2.
Secure & Efficient QR Redemption
The QR-based redemption system enables quick order fulfillment while ensuring secure, one-time validation that minimizes misuse and duplicate scans.
3.
Reliable Loyalty & Digital Wallet Management
Beans loyalty points, Shot Cards, and wallet-based entitlements are now tracked accurately, allowing customers to redeem rewards smoothly across the platform.
4.
Streamlined Store Operations
POS integration supports efficient order handling, real-time redemption validation, and synchronized transactions across multiple store locations.
5.
Accurate Inventory Synchronization
With GSTOCK serving as the master inventory system, stock levels remain accurate across locations, preventing mismatches and overselling.
6.
Centralized Business Oversight
The administrative platform provides complete visibility into users, products, transactions, and reports, enabling stronger operational control and data-driven decision-making.
Conclusion
The SYRA platform implementation created a unified digital ecosystem designed to support modern multi-store coffee operations. By integrating customer engagement, payments, loyalty management, inventory control, and commerce into a single platform, the system now delivers a seamless experience across mobile, in-store, and online channels.
Customers can move smoothly from purchase to redemption, while store teams benefit from secure QR-based transactions and streamlined POS workflows. Accurate loyalty tracking, controlled inventory management, and centralized administrative oversight ensure operational efficiency across all locations. With a scalable and future-ready architecture, SYRA is now positioned to continue expanding its digital coffee experience while maintaining strong operational control and data integrity.
Words From our Clients
Adam Ågerfalk, Owner Stockholm, Sweden
They understand our needs. Uncanny Consulting Services LLP has successfully delivered a website that aligns with the client's vision. The team manages the project well, utilizing various tools to ensure smooth execution and communication. Moreover, they always deliver on time and are willing to accommodate ad hoc tasks.
Ayush Singh, Digital Operations Manager Amsterdam, Netherlands
Uncanny Consulting Services LLP is very supportive and always delivers on time. Thanks to Uncanny Consulting Services LLP's work, the new website is more user-friendly and appealing than the previous platform, and internal teams, agents, and stores have provided positive feedback. Uncanny Consulting Services LLP has structured, professional, and flexible project management.
Maher Mansour, Chief Digital Officer Barcelona, Spain
Everyone from upper management to the developers is dedicated to making things work for the client. Uncanny Consulting Services LLP's work has improved the client's operational efficiency by optimizing functions that caused bottlenecks. The team is dedicated, going the extra mile to deliver solutions that align with the client's needs and best practices. The team also communicates clearly.
Ash Halai, Owner London, United Kingdom
They worked closely with our team to ensure we were comfortable and confident using Odoo. The team saved the client 10-15 hours weekly and reduced software subscription costs. Uncanny Consulting Services' work improved the client's operational efficiency, inventory tracking, and production processes. The team completed deliverables on time and kept the client informed.
Steve Mikrut, Owner Las vegas, USA
Uncanny Consulting Services LLP’s combination of technical expertise and e-commerce consulting stood out. Uncanny Consulting Services LLP transformed the client's website with a clean and professional design, improved product organization, mobile usability, loading speed, and overall shopping experience. The team had excellent project management, clear communication, and was highly responsive.
Robert Lin - CEO Singapore, Singapore
The responsiveness from your team seems good now and work is flowing. Thank you very much.
Oren Zalcman New York City, New York
Their service was excellent. The client was pleased with the outcome of the collaboration. Uncanny Consulting Services LLP ensured a seamless customer experience through timely execution and effective communication. They were also responsive to the client's needs, and the quality of their outputs was commendable.
Patrick Harmon Pennsylvania, United States
We admire their willingness to serve customers like us. Uncanny Consulting Services LLP helped the client fulfill orders more efficiently. They have provided a great workflow with clear communication. Moreover, they were highly praised for their willingness to serve their client with eagerness.
Shubh Roy Sinha United Arab Emirates
They’re good with sales purchases and accounting modules. The client has been exceedingly satisfied with Uncanny Consulting Services LLP’s high-quality results. The team is great with modifications, and they’ve helped the client save a lot of money. Also, they’re responsive and available partners. They communicate effectively through various channels.
Steven Van Esch Eindhoven, Netherlands
Every aspect of production has improved with their system. Uncanny Consulting Services LLP’s efforts have brought less pressure and more clarity to both internal and external stakeholders. The team is very skilled and professional using Trello to manage tasks and keep everything updated. They’re responsive and transparent in their communication.
Aadil Datta Dubai, United Arab Emirates
Absolutely nothing was deemed impossible. Uncanny Consulting Services LLP has customized precisely what the client needs. They communicate effectively through WhatsApp, consistently deliver on time, and are very responsive to urgent requests. Moreover, they accommodate all the client's requests without using ready-made solutions.
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