EU-Based MUD Jeans Goes Digital with 85% More Customer Acquisition
85%
More Customer Acquisition
70%
Faster Turnaround Times
Project Overview
Mud Jeans is a sustainable denim and lifestyle brand committed to responsible fashion and long-lasting design. The brand releases two core seasonal collections each year, namely: ‘Spring/Summer’ and ‘Fall/Winter,’ alongside a permanent ‘Never Out of Stock’ range featuring essential denim staples for everyday wear.
With a strong focus on comfort, timeless aesthetics, and eco-conscious materials, Mud Jeans aims to help customers build versatile, sustainable wardrobes for both men and women. As the brand continued to grow, the need emerged to support its collections and values with a digital and operational foundation. That’s where team Uncanny helped the brand scale digitally while staying true to its sustainability-driven mission.
Before Shopify: Key Operational Challenges
1.
Conditional Discount & Payment Logic Limitations
Mud Jeans required a cart-level option allowing customers to receive a 2% discount for direct payment with direct delivery. Selecting this option automatically applies the discount and hides a specific payment method during checkout, without relying on manual discount codes. Shopify’s native functionality did not support this conditional logic.
2.
Legacy Customer & Agent Login Constraints
The previous system allowed agents to log in as assigned customers and place orders on their behalf. After migrating to Shopify’s standard customer accounts, this agent-based workflow was no longer supported, disrupting established B2B ordering processes.
3.
Customer-Specific Pricing Requirements
Different pricing structures were needed for specific customer groups, such as wholesale and regular buyers. Managing these variations within Shopify’s default pricing model proved challenging.
4.
Inefficient Customer Onboarding Process
New customer registrations were handled through a manual sign-up workflow, where form submissions triggered emails for account creation. This approach was time-consuming, error-prone, and not scalable as the B2B customer base grew.
Solution – Uncanny’s Shopify Development Approach
1.
Conditional Discount & Payment Logic Customization
A cart-level checkbox was implemented to allow customers to opt for a 2% discount with direct payment and direct delivery. Using Shopify Checkout Blocks and custom logic, the specified payment method is dynamically hidden when the option is selected. Thanks to our Shopify development services team, we built a private app to automatically apply the discount at checkout, removing the need for manual discount codes.
2.
Modern Customer & Agent Login Framework
The legacy login system was replaced with Shopify’s native customer accounts supported by an OTP-based login flow. Customer companies were structured within Shopify, with agents assigned to their respective companies. Agents can now securely log in via OTP and place orders on behalf of assigned customers within a session.
3.
Customer-Specific Pricing via Catalogs
Custom price catalogs were created and assigned to customer companies using Shopify’s native catalog functionality. This enabled differentiated pricing for B2B customers, such as wholesale and retail rates, without manual intervention.
4.
Automated Customer Signup & Onboarding
A custom signup form with Shopify API integration was built to automatically create customer accounts in Shopify and populate all required details in the admin. An approval workflow notifies the Mud Jeans team for verification, allowing approved customers to start placing orders immediately.
Key Results following Shopify Launch
1.
Automated Conditional Checkout Logic
The custom checkout logic now automatically applies a 2% discount and dynamically hides specific payment methods, ensuring compliance with business rules and a frictionless checkout experience.
2.
Restored Agent-Based Ordering
Agents can securely log in using OTP and place orders on behalf of assigned customers, restoring critical B2B workflows and enabling faster, more efficient order placement.
3.
Accurate Tiered Pricing
Customer-specific price catalogs ensure wholesale and retail customers consistently see the correct pricing, eliminating manual adjustments and improving trust across B2B transactions.
4.
Scalable Customer Onboarding
The automated signup and approval workflow creates Shopify customer accounts instantly, reduces manual processing, and enables new B2B customers to start ordering without delays.
Conclusion
The redesigned Shopify B2B platform for MUD Jeans successfully addressed key functional and operational challenges. By combining custom app development with Shopify’s native capabilities and automated workflows, team Uncanny was able to deliver a seamless checkout experience, secure customer and agent access, flexible pricing structures, and a fully automated onboarding process.
This transformation improved usability, reduced manual intervention, and created a scalable, future-ready Shopify ecosystem, enabling MUD Jeans to support its B2B operations efficiently. Our Shopify migration services helped the brand grow its sustainable fashion business.
Words From our Clients
Adam Ågerfalk, Owner Stockholm, Sweden
They understand our needs. Uncanny Consulting Services LLP has successfully delivered a website that aligns with the client's vision. The team manages the project well, utilizing various tools to ensure smooth execution and communication. Moreover, they always deliver on time and are willing to accommodate ad hoc tasks.
Ayush Singh, Digital Operations Manager Amsterdam, Netherlands
Uncanny Consulting Services LLP is very supportive and always delivers on time. Thanks to Uncanny Consulting Services LLP's work, the new website is more user-friendly and appealing than the previous platform, and internal teams, agents, and stores have provided positive feedback. Uncanny Consulting Services LLP has structured, professional, and flexible project management.
Maher Mansour, Chief Digital Officer Barcelona, Spain
Everyone from upper management to the developers is dedicated to making things work for the client. Uncanny Consulting Services LLP's work has improved the client's operational efficiency by optimizing functions that caused bottlenecks. The team is dedicated, going the extra mile to deliver solutions that align with the client's needs and best practices. The team also communicates clearly.
Ash Halai, Owner London, United Kingdom
They worked closely with our team to ensure we were comfortable and confident using Odoo. The team saved the client 10-15 hours weekly and reduced software subscription costs. Uncanny Consulting Services' work improved the client's operational efficiency, inventory tracking, and production processes. The team completed deliverables on time and kept the client informed.
Steve Mikrut, Owner Las vegas, USA
Uncanny Consulting Services LLP’s combination of technical expertise and e-commerce consulting stood out. Uncanny Consulting Services LLP transformed the client's website with a clean and professional design, improved product organization, mobile usability, loading speed, and overall shopping experience. The team had excellent project management, clear communication, and was highly responsive.
Robert Lin - CEO Singapore, Singapore
The responsiveness from your team seems good now and work is flowing. Thank you very much.
Oren Zalcman New York City, New York
Their service was excellent. The client was pleased with the outcome of the collaboration. Uncanny Consulting Services LLP ensured a seamless customer experience through timely execution and effective communication. They were also responsive to the client's needs, and the quality of their outputs was commendable.
Patrick Harmon Pennsylvania, United States
We admire their willingness to serve customers like us. Uncanny Consulting Services LLP helped the client fulfill orders more efficiently. They have provided a great workflow with clear communication. Moreover, they were highly praised for their willingness to serve their client with eagerness.
Shubh Roy Sinha United Arab Emirates
They’re good with sales purchases and accounting modules. The client has been exceedingly satisfied with Uncanny Consulting Services LLP’s high-quality results. The team is great with modifications, and they’ve helped the client save a lot of money. Also, they’re responsive and available partners. They communicate effectively through various channels.
Steven Van Esch Eindhoven, Netherlands
Every aspect of production has improved with their system. Uncanny Consulting Services LLP’s efforts have brought less pressure and more clarity to both internal and external stakeholders. The team is very skilled and professional using Trello to manage tasks and keep everything updated. They’re responsive and transparent in their communication.
Aadil Datta Dubai, United Arab Emirates
Absolutely nothing was deemed impossible. Uncanny Consulting Services LLP has customized precisely what the client needs. They communicate effectively through WhatsApp, consistently deliver on time, and are very responsive to urgent requests. Moreover, they accommodate all the client's requests without using ready-made solutions.
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