US-Based Primp and Blow Improves Customer Acquisition by 85% with Odoo ERP
95%
Seamless Bookings
80%
Faster Turnaround Times
Project Overview
Primp and Blow is a premium blow-dry bar franchise in the United States, offering professional blowouts, styling, and makeup services across multiple locations. Known for its luxury salon experience, the brand serves customers who prioritize convenience, quality, and consistent style.
To support its growing franchise network, Primp and Blow collaborated with Uncanny to leverage digital tools to streamline online bookings and improve customer engagement. Our team at Uncanny helped the brand revamp its operations by centralizing scheduling and customer interactions, improving operational consistency, and delivering a seamless, high-end experience across all locations.
Before Odoo: The Key Operational Challenges
1.
High Maintenance Overhead
Primp and Blow relied on separate native mobile applications for iOS and Android, which significantly increased development effort, ongoing maintenance, and support costs.
2.
Outdated User Interface
The existing app design no longer reflected modern usability standards or the brand’s premium positioning, impacting overall customer perception.
3.
Inconsistent User Experience
Complex navigation and friction in the booking flow made the experience less intuitive, reducing user engagement.
4.
Booking Integration Limitations
The integration with Booker APIs for appointment scheduling required optimization due to reliability and performance issues that affected booking accuracy and app responsiveness.
Solution – Uncanny’s Mobile App Transformation
1.
React Native Migration
Uncanny Consulting Services rebuilt the mobile application using React Native, consolidating iOS and Android into a single codebase to lower maintenance costs and enable faster feature rollouts.
2.
Modern UI/UX Redesign
A refreshed interface was designed with intuitive navigation, streamlined booking flows, and a brand-consistent visual language that reinforced Primp and Blow’s premium experience.
3.
Booker API Integration
The app was integrated and optimized with Booker APIs to support reliable appointment booking, seamless service selection, and smooth payment workflows.
4.
Performance & Stability Enhancements
Targeted optimizations improved app responsiveness and reduced crashes, delivering faster load times and a more dependable user experience.
Key Results following Odoo Implementation
1.
Unified Mobile Platform
A single React Native codebase streamlined development efforts, reducing maintenance costs and accelerating the rollout of new features across platforms.
2.
Modern Customer Experience
The redesigned UI/UX improved navigation and usability, leading to higher customer satisfaction and stronger app engagement.
3.
Seamless Booking Experience
Reliable integration with Booker APIs enhanced the speed and accuracy of service bookings, creating a smoother end-to-end customer journey.
4.
Stronger Brand Positioning
The refreshed app design reinforced Primp and Blow’s identity as a modern, premium beauty service provider across digital touchpoints.
5.
Improved Operational Efficiency
The move to React Native simplified future scalability and feature enhancements, supporting long-term operational efficiency.
Conclusion
By migrating from separate native applications to a unified React Native platform, Primp and Blow reduced operational overhead while delivering a more refined mobile experience to their userbase. The modern UI/UX redesign elevated usability and visual appeal, aligning the app with the brand’s premium positioning.
With an optimized Booker API integration that ensures smooth, reliable bookings, the app now supports stronger customer engagement and long-term scalability. This cost-effective mobile foundation enables Primp and Blow to grow confidently while maintaining a seamless, high-quality digital experience across locations.
Words From our Clients
Adam Ågerfalk, Owner Stockholm, Sweden
They understand our needs. Uncanny Consulting Services LLP has successfully delivered a website that aligns with the client's vision. The team manages the project well, utilizing various tools to ensure smooth execution and communication. Moreover, they always deliver on time and are willing to accommodate ad hoc tasks.
Ayush Singh, Digital Operations Manager Amsterdam, Netherlands
Uncanny Consulting Services LLP is very supportive and always delivers on time. Thanks to Uncanny Consulting Services LLP's work, the new website is more user-friendly and appealing than the previous platform, and internal teams, agents, and stores have provided positive feedback. Uncanny Consulting Services LLP has structured, professional, and flexible project management.
Maher Mansour, Chief Digital Officer Barcelona, Spain
Everyone from upper management to the developers is dedicated to making things work for the client. Uncanny Consulting Services LLP's work has improved the client's operational efficiency by optimizing functions that caused bottlenecks. The team is dedicated, going the extra mile to deliver solutions that align with the client's needs and best practices. The team also communicates clearly.
Ash Halai, Owner London, United Kingdom
They worked closely with our team to ensure we were comfortable and confident using Odoo. The team saved the client 10-15 hours weekly and reduced software subscription costs. Uncanny Consulting Services' work improved the client's operational efficiency, inventory tracking, and production processes. The team completed deliverables on time and kept the client informed.
Steve Mikrut, Owner Las vegas, USA
Uncanny Consulting Services LLP’s combination of technical expertise and e-commerce consulting stood out. Uncanny Consulting Services LLP transformed the client's website with a clean and professional design, improved product organization, mobile usability, loading speed, and overall shopping experience. The team had excellent project management, clear communication, and was highly responsive.
Robert Lin - CEO Singapore, Singapore
The responsiveness from your team seems good now and work is flowing. Thank you very much.
Oren Zalcman New York City, New York
Their service was excellent. The client was pleased with the outcome of the collaboration. Uncanny Consulting Services LLP ensured a seamless customer experience through timely execution and effective communication. They were also responsive to the client's needs, and the quality of their outputs was commendable.
Patrick Harmon Pennsylvania, United States
We admire their willingness to serve customers like us. Uncanny Consulting Services LLP helped the client fulfill orders more efficiently. They have provided a great workflow with clear communication. Moreover, they were highly praised for their willingness to serve their client with eagerness.
Shubh Roy Sinha United Arab Emirates
They’re good with sales purchases and accounting modules. The client has been exceedingly satisfied with Uncanny Consulting Services LLP’s high-quality results. The team is great with modifications, and they’ve helped the client save a lot of money. Also, they’re responsive and available partners. They communicate effectively through various channels.
Steven Van Esch Eindhoven, Netherlands
Every aspect of production has improved with their system. Uncanny Consulting Services LLP’s efforts have brought less pressure and more clarity to both internal and external stakeholders. The team is very skilled and professional using Trello to manage tasks and keep everything updated. They’re responsive and transparent in their communication.
Aadil Datta Dubai, United Arab Emirates
Absolutely nothing was deemed impossible. Uncanny Consulting Services LLP has customized precisely what the client needs. They communicate effectively through WhatsApp, consistently deliver on time, and are very responsive to urgent requests. Moreover, they accommodate all the client's requests without using ready-made solutions.
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