UAE-Based Tires Online Unifies 4 Core Business Functions with Uncanny

Tyres Online is a UAE-based online tyre and wheel retailer, focused on serving retailers across the Middle East. The brand shot into popularity for its commitment to quality, competitive pricing, and dependable services since 2018. Over the years, the brand has established itself as a trusted destination for automotive needs in the region.

However, the company began to face challenges as it scaled. The firm faced friction in running day-to-day operations while managing customer service and eCommerce. Additionally, the tire brand lacked structure in its current workflow, which is how it reached out to team Uncanny.

We implement Odoo ERP with the brand’s Magento store to centralize data. The result was a more connected operation where sales, purchasing, accounting, and customer data could flow seamlessly through a single system.

Ecommerce and Operations Worked in Silos:

While Magento handled online operations, the core business functions were not a part of the workflow. Distributed systems made it difficult for the business to ensure smooth operations across different teams.

Too Much Manual Work:

While the business operated online, most tasks were handled manually. Teams had to cross-check customer records, order details, and sales information, which increased the risk of delays and errors.

Limited Visibility Across Teams:

Due to disconnected systems in the workflow, sales, purchasing, accounts, and customer management operated at different levels, making it harder for teams to analyze data in a single place.

Reporting Did Not Match Business Needs:

The existing reporting lacked structure and did not have the in-depth detail the team required to run everyday operations. Moreover, the lack of real-time analysis made it difficult for the team to make business decisions.

Invoice Formats Needed Customization:

Standard invoicing was another issue the brand was facing. Their current template did not match the company’s unique requirements, demanding a more customized invoice formatting.

Sales Processes Required More Flexibility:

Some sales workflows could not be handled efficiently using the standard setup and required adjustments to better support daily operations.

Connecting Magento with Odoo

Since team Uncanny had already audited the workflow, our first step was to integrate Magento with Odoo to streamline data flow between the systems. With Odoo in place, teams no longer had to manage orders, customer details, and other data separately.

Bringing Core Operations into One System

Previously, the team was used to scattered operations, but with Uncanny, we gave them a centralized platform that integrates sales, purchasing, accounting, and CRM with Odoo. This gave the business a single platform to manage all its activities.

Improving Sales Workflows

A few changes were made to the sales process to better match the way Tyres Online handled its day-to-day operations. The goal was to reduce unnecessary steps and make routine tasks easier for the team.

Custom Invoice Formats

Invoice templates were modified to match the company's requirements. This helped ensure documents were presented in a format familiar to both staff and customers.

Better Reporting Structure

Existing reports were redesigned to make them more useful for daily operations. The new formats provided information more clearly and aligned better with business needs.

Automated Data Synchronization

With Magento and Odoo working together, information could flow automatically between systems. This reduced manual updates and helped keep records consistent across the business.

Less Time Spent on Manual Updates

With Odoo integrated with Magento, data never needed any manual intervention. Teams no longer had to manually check data and could spend less time on these tasks, focusing more on daily operations.

Better Visibility Across the Business

Odoo gave team members a centralized platform to collect all their information. With a single platform managing all crucial data, it became easier to get real-time updates on what’s happening across teams.

More Consistent Reporting

With customized reports, the company no longer had to worry about having to edit reports in a way that suited them. Having a custom format made it easier to extract key data in record time.

Smoother Sales Operations

The updated sales workflows helped reduce process bottlenecks and made it easier for the team to manage orders and customer requests.

Improved Document Management

Customized invoice formats brought greater consistency to customer-facing documents while ensuring they reflected the company's operational needs.

A More Connected Ecommerce Operation

With Magento and Odoo working together, ecommerce activities became closely aligned with backend operations, reducing information gaps and improving overall coordination.

As Tyres Online continues to grow, the business now has a better opportunity at scaling with Odoo. With Odoo and Magento operating within the workflow, the brand was able to manage everything from customer interactions to sales and operations over a few clicks.

The project helped us add another feather to our cap by launching a connected ecosystem that integrates teams and data. With Tyres Online business scaling with a robust structure, they look forward to continued collaboration with UncannyCS; bringing them a better tomorrow.