US-Based Primp and Blow Improves Customer Acquisition by 85% with Odoo ERP

95%

Seamless Bookings

80%

Faster Turnaround Times

Project Overview

Primp and Blow is a premium blow-dry bar franchise in the United States, offering professional blowouts, styling, and makeup services across multiple locations. Known for its luxury salon experience, the brand serves customers who prioritize convenience, quality, and consistent style.

To support its growing franchise network, Primp and Blow collaborated with Uncanny to leverage digital tools to streamline online bookings and improve customer engagement. Our team at Uncanny helped the brand revamp its operations by centralizing scheduling and customer interactions, improving operational consistency, and delivering a seamless, high-end experience across all locations.

Before Odoo: The Key Operational Challenges

1.

High Maintenance Overhead

Primp and Blow relied on separate native mobile applications for iOS and Android, which significantly increased development effort, ongoing maintenance, and support costs.

2.

Outdated User Interface

The existing app design no longer reflected modern usability standards or the brand’s premium positioning, impacting overall customer perception.

3.

Inconsistent User Experience

Complex navigation and friction in the booking flow made the experience less intuitive, reducing user engagement.

4.

Booking Integration Limitations

The integration with Booker APIs for appointment scheduling required optimization due to reliability and performance issues that affected booking accuracy and app responsiveness.

Solution – Uncanny’s Mobile App Transformation

1.

React Native Migration

Uncanny Consulting Services rebuilt the mobile application using React Native, consolidating iOS and Android into a single codebase to lower maintenance costs and enable faster feature rollouts.

2.

Modern UI/UX Redesign

A refreshed interface was designed with intuitive navigation, streamlined booking flows, and a brand-consistent visual language that reinforced Primp and Blow’s premium experience.

3.

Booker API Integration

The app was integrated and optimized with Booker APIs to support reliable appointment booking, seamless service selection, and smooth payment workflows.

4.

Performance & Stability Enhancements

Targeted optimizations improved app responsiveness and reduced crashes, delivering faster load times and a more dependable user experience.

Key Results following Odoo Implementation

1.

Unified Mobile Platform

A single React Native codebase streamlined development efforts, reducing maintenance costs and accelerating the rollout of new features across platforms.

2.

Modern Customer Experience

The redesigned UI/UX improved navigation and usability, leading to higher customer satisfaction and stronger app engagement.

3.

Seamless Booking Experience

Reliable integration with Booker APIs enhanced the speed and accuracy of service bookings, creating a smoother end-to-end customer journey.

4.

Stronger Brand Positioning

The refreshed app design reinforced Primp and Blow’s identity as a modern, premium beauty service provider across digital touchpoints.

5.

Improved Operational Efficiency

The move to React Native simplified future scalability and feature enhancements, supporting long-term operational efficiency.

Conclusion

By migrating from separate native applications to a unified React Native platform, Primp and Blow reduced operational overhead while delivering a more refined mobile experience to their userbase. The modern UI/UX redesign elevated usability and visual appeal, aligning the app with the brand’s premium positioning.

With an optimized Booker API integration that ensures smooth, reliable bookings, the app now supports stronger customer engagement and long-term scalability. This cost-effective mobile foundation enables Primp and Blow to grow confidently while maintaining a seamless, high-quality digital experience across locations.

Words From our Clients

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Oren Zalcman New York City, New York

Their service was excellent. The client was pleased with the outcome of the collaboration. Uncanny Consulting Services LLP ensured a seamless customer experience through timely execution and effective communication. They were also responsive to the client's needs, and the quality of their outputs was commendable.

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Patrick Harmon Pennsylvania, United States

We admire their willingness to serve customers like us. Uncanny Consulting Services LLP helped the client fulfill orders more efficiently. They have provided a great workflow with clear communication. Moreover, they were highly praised for their willingness to serve their client with eagerness.

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Shubh Roy Sinha United Arab Emirates

They’re good with sales purchases and accounting modules. The client has been exceedingly satisfied with Uncanny Consulting Services LLP’s high-quality results. The team is great with modifications, and they’ve helped the client save a lot of money. Also, they’re responsive and available partners. They communicate effectively through various channels.

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Sharad Mittal Redmond, Washington

I’d love to work with them again. The client's customer service team shaved off 10% of the time it took to issue product replacements by using the updated ERP. Uncanny Consulting Services LLP's team resolved issues between the new and old software, staying in touch with the client through Slack and Google Meet. They were responsive.

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Anonymous Detroit, Michigan

From functional consulting to implementation, the team is highly experienced. Uncanny Consulting Services LLP successfully completed the module configuration and ERP implementation and taught the client how to use it according to their business workflow. The team pointed out necessary software upgrades, communicated precisely through Slack, and followed the best practices.

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Steven Van Esch Eindhoven, Netherlands

Every aspect of production has improved with their system. Uncanny Consulting Services LLP’s efforts have brought less pressure and more clarity to both internal and external stakeholders. The team is very skilled and professional using Trello to manage tasks and keep everything updated. They’re responsive and transparent in their communication.

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Rory Nightingale Arusha, Tanzania

Their ability to provide personalized attention even to relatively mundane tasks is impressive. Thanks to the guidance of the Uncanny Consulting Services team, the company now has a clear path in terms of their hosting services. The company appreciated the team's communication skills during the project, which allowed them to provide personalized attention even for the most mundane of tasks.

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Eric Adams Antwerpen, Belgium

I am very happy with their services and are looking forward working with them for many years to come. Thanks to Uncanny Consulting Services' work, bespoke developments were carried out much faster, resulting in going live earlier than expected. The client had extreme satisfaction. The client was very satisfied with the work that the team provided for them. They were able to deliver on all of their promises.

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Aadil Datta Dubai, United Arab Emirates

Absolutely nothing was deemed impossible. Uncanny Consulting Services LLP has customized precisely what the client needs. They communicate effectively through WhatsApp, consistently deliver on time, and are very responsive to urgent requests. Moreover, they accommodate all the client's requests without using ready-made solutions.

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Sam Kamel New Haven, Connecticut

I was impressed by their great mix of high-tech and high-touch service. Uncanny Consulting Services LLP successfully completed the project with a high success rate. The team exceeded all industry standards for payment security benchmarks and provided high-quality service. The team delivered the project on time and had proactive communication with the client.

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