US-Based Hawaiian Lei Shifts to Shopify for Preserving its Cultural Authenticity
90%
Increase in Delivery
83.5%
Increase in Profits
Project Overview
Hawaiian Lei, a premium Oʻahu-based retailer of handcrafted fresh flower lei for graduations, weddings, luaus, and special occasions, partnered with Uncanny to move from Wix to a modern, conversion-optimized Shopify storefront. The brand, which takes pride in serving its customers, wanted to preserve its culture and authenticity while migrating to a new platform.
The brand sought a fast, mobile-first experience that simplifies discovery during peak seasons and clearly communicates perishability, shipping, and freshness. Our team at Uncanny helped the brand move from Wix to Shopify, anchoring the online experience; policies, promotions, and analytics guide growth while preserving the spirit of Aloha.
Challenges & Problem Statements
1.
Outdated & Limited Wix Platform
The previous site lacked the flexibility and speed needed for a national scale. Pages dragged on mobile, and merchandising felt cramped. As peak demand hit, the experience couldn’t keep up—costing attention, carts, and repeat visits.
2.
Cluttered Navigation & User Experience
Shoppers struggled to find the right lei, especially during graduation and holiday spikes. Collections overlapped, filters were thin, and the path to product felt long. Friction increased drop-offs right when intent was highest.
3.
Lack of Conversion Optimization
The site didn’t guide visitors toward checkout or frame time-sensitive offers. Scarcity, delivery windows, and gifting cues were easy to miss, so urgency never translated into measured action.
4.
Missing Trust Signals for First-Time Shoppers
In a perishable category, freshness and delivery confidence decide the sale. Shipping timelines, handling practices, and guarantees weren’t prominent, leaving first-time buyers hesitant at the moment of decision.
Solution Implementation
1.
Mobile-First Shopify Redesign
A responsive, island-inspired theme with disciplined typography, optimized media, and fast loads. The goal is to bring Hawaiian color and craft forward while keeping pages clean and quick on every device.
2.
Mega Menu Header Design
A clear dropdown structure highlights lei types, gifting collections, and seasonal features. The goal is to make the first click obvious and reduce the time to the right product family.
3.
Streamlined Navigation & Filtering
Graduation Lei, Orchid Lei, Kukui Nut Lei, and other high-intent categories lead the way. Facets by flower type, occasion, and style shorten the path from browse to add-to-cart.
4.
Trust-Driven Messaging
Sitewide placement of nationwide shipping details, freshness practices, and satisfaction guarantees. Clear policies live near CTAs and on PDPs, reducing hesitation, especially for first-time buyers on the mainland.
5.
Seasonal Promotions & Gifting Features
Bestsellers, featured collections, and occasion-based gift ideas receive homepage priority. Bundles and time-boxed offers add energy without cluttering the journey.
6.
Homepage Offer & Coupon Code Section
A dedicated, above-the-fold area for discounts and limited-time codes. Shoppers see value early; returning customers have a reason to buy again.
7.
Analytics & Growth Tracking
Shopify analytics and conversion tracking instrument the funnel. Seasonal performance, entry points, and promotion lift inform future campaigns and site iterations.
Key Results
1.
Mobile-First Storefront
Mobile-first rebuild delivered a fast, vibrant storefront that feels unmistakably Hawaiian. Optimized images, disciplined typography, and lean templates trimmed friction on every device. Pages load quickly, galleries stay crisp, and shoppers move without stutter from homepage to checkout. The brand looks premium, and the experience keeps pace with seasonal traffic.
2.
Guided Product Discovery
Mega menu and faceted filtering shortened the path to the right lei. Clear categories (Graduation, Orchid, Kukui Nut), reduced backtracking. Shoppers reached relevant product pages faster, meaningfully compared options calmly, and progressed more often to carts. Discovery feels guided rather than busy, especially when graduation and holiday demands surge simultaneously across states.
3.
Trust at Decision Points
Trust messaging has moved from the footer fine print to the places where decisions are made. Nationwide shipping specifics, handling practices for perishables, and satisfaction guarantees appear near CTAs and PDPs. First-time mainland buyers hesitate less, email inquiries drop, and delivery expectations are realistic, so orders feel safer, and service conversations start on a better footing.
4.
Structured Promotions & Gifting
Promotions and gifting were structured, not scattered. A consistent homepage offers a strip, a coupon section, and seasonal bundles that highlight value without overwhelming navigation. Featured collections for graduations, weddings, and luaus support peak moments. Baskets include complementary items more often, and returning customers have a reason to buy again between big events.
5.
Measurement That Guides Growth
Instrumentation turned guesswork into a plan. Conversion tracking, entry and exit paths, and cohort views reveal where sessions thrive or stumble. Modules on the homepage can be tested intentionally, informing future placements and seasonal lineups. Marketing calendars align with real behavior, and operations prepare for peaks with fewer last-minute pivots.
Conclusion
The new Shopify experience gives Buy Hawaiian Lei a storefront that matches the craft behind every garland and the urgency behind every celebration. Shoppers quickly reach the right lei, understand its arrival time, and see value without hunting. This way, the brand was able to retain its authenticity while also moving to Shopify, a modern alternative for its store.
Internally, campaigns are easier to run and improvements are guided by data, not guesswork - so the brand can meet peak moments confidently and grow with the culture it represents.
Words From our Clients
Oren Zalcman New York City, New York
Their service was excellent. The client was pleased with the outcome of the collaboration. Uncanny Consulting Services LLP ensured a seamless customer experience through timely execution and effective communication. They were also responsive to the client's needs, and the quality of their outputs was commendable.
Patrick Harmon Pennsylvania, United States
We admire their willingness to serve customers like us. Uncanny Consulting Services LLP helped the client fulfill orders more efficiently. They have provided a great workflow with clear communication. Moreover, they were highly praised for their willingness to serve their client with eagerness.
Sharad Mittal Redmond, Washington
I’d love to work with them again. The client's customer service team shaved off 10% of the time it took to issue product replacements by using the updated ERP. Uncanny Consulting Services LLP's team resolved issues between the new and old software, staying in touch with the client through Slack and Google Meet. They were responsive.
Anonymous Detroit, Michigan
From functional consulting to implementation, the team is highly experienced. Uncanny Consulting Services LLP successfully completed the module configuration and ERP implementation and taught the client how to use it according to their business workflow. The team pointed out necessary software upgrades, communicated precisely through Slack, and followed the best practices.
Shubh Roy Sinha United Arab Emirates
They’re good with sales purchases and accounting modules. The client has been exceedingly satisfied with Uncanny Consulting Services LLP’s high-quality results. The team is great with modifications, and they’ve helped the client save a lot of money. Also, they’re responsive and available partners. They communicate effectively through various channels.
Steven Van Esch Eindhoven, Netherlands
Every aspect of production has improved with their system. Uncanny Consulting Services LLP’s efforts have brought less pressure and more clarity to both internal and external stakeholders. The team is very skilled and professional using Trello to manage tasks and keep everything updated. They’re responsive and transparent in their communication.
Rory Nightingale Arusha, Tanzania
Their ability to provide personalized attention even to relatively mundane tasks is impressive. Thanks to the guidance of the Uncanny Consulting Services team, the company now has a clear path in terms of their hosting services. The company appreciated the team's communication skills during the project, which allowed them to provide personalized attention even for the most mundane of tasks.
Eric Adams Antwerpen, Belgium
I am very happy with their services and are looking forward working with them for many years to come. Thanks to Uncanny Consulting Services' work, bespoke developments were carried out much faster, resulting in going live earlier than expected. The client had extreme satisfaction. The client was very satisfied with the work that the team provided for them. They were able to deliver on all of their promises.
Aadil Datta Dubai, United Arab Emirates
Absolutely nothing was deemed impossible. Uncanny Consulting Services LLP has customized precisely what the client needs. They communicate effectively through WhatsApp, consistently deliver on time, and are very responsive to urgent requests. Moreover, they accommodate all the client's requests without using ready-made solutions.
Sam Kamel New Haven, Connecticut
I was impressed by their great mix of high-tech and high-touch service. Uncanny Consulting Services LLP successfully completed the project with a high success rate. The team exceeded all industry standards for payment security benchmarks and provided high-quality service. The team delivered the project on time and had proactive communication with the client.
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