Uncanny Case Study: Website Development for Modern Wood Flooring
92%
Increase in Delivery
78%
Better Deliveries
Project Overview
Modern Wood Flooring, a Brooklyn-based flooring company specializing in premium wood and luxury vinyl solutions, partnered with Uncanny to overhaul its outdated website. The brand aimed to bring its offline expertise to the digital world, offering a premier shopping experience for its visitors.
Despite strong demand in the market, their online presence lagged: they lacked a catalog, had no CTAs, poor SEO, and a design that failed to reflect their premium positioning. Our solution was a complete rebuild, featuring a modern UI, an integrated catalog, an estimator tool, and engagement-driven features. The new website not only looks contemporary but also converts visitors into leads, builds trust, and strengthens search visibility.
Challenges & Problem Statements
1.
Outdated Website Design
The old website lacked modern design, failing to reflect the quality of the brand or hold visitor attention. This impacted the credibility of the website and also affected user trust, resulting in fewer site visits and sales.
2.
No Product Catalog
Although Modern Wood Flooring distributed premium brands, there was no way for visitors to browse products online. Lack of a catalog meant zero product discovery or engagement, resulting in visitors who didn’t convert.
3.
No CTAs to Capture Leads
Visitors had no guided path to connect with the business. Without CTAs, potential interest never turned into enquiries or leads. Additionally, the loss of CTAs and lead capture forms in place impacted overall customer experience.
4.
Weak SEO and Crawling Issues
The site’s poor structure and missing content meant Google barely crawled it. Search visibility was low, and organic traffic underperformed, resulting in the page being listed on the 5th page of the search engine.
Solution Implementation
1.
Fresh UI/UX Design
We delivered a modern interface aligned with brand guidelines (colors, typography, and layout) designed to build trust and keep visitors engaged longer. We implemented a similar style and tone throughout the site.
2.
Complete Product Catalog
Data from multiple brand partners was consolidated into a unified catalog, confusing potential buyers with their options. We streamlined the experience by creating a catalog, allowing visitors to explore flooring options and generate genuine interest.
3.
WhatsApp Integration
Communication was a big hurdle for the brand. Interested buyers were unable to connect directly with the brand. We addressed this issue with a WhatsApp API integration that enables prospects to initiate conversations with the brand in real-time.
4.
Strategic CTAs Across Pages
The initial structure of their website lacked a proper CTA to capture interested leads. We designed clear, well-placed CTAs that were added across the site, encouraging enquiries and capturing lead data at every stage.
5.
Projects and Blogs Section
A detailed form allows visitors to input flooring type, room size, and width. They receive instant quotes by email, while the business captures valuable leads.
6.
Add to Favourite Feature
With a large catalog, visitors often feel overwhelmed, which can lead to confusion about the products. We eliminated it with an ‘add to favourites' feature. It allows visitors to shortlist their favourites, providing the business with valuable insights into popular products.
Key Results
1.
Modernized Brand Presence
The redesigned website brought Modern Wood Flooring’s digital identity in line with its premium product offerings. Clean layouts, consistent branding, and mobile-first performance built immediate trust, making the company appear modern, credible, and customer-focused to visitors exploring flooring solutions online.
2.
Increased Lead Generation
Well-placed CTAs, an integrated WhatsApp chat, and a detailed flooring estimator tool provided visitors with multiple, easy ways to engage. As a result, interest is now captured at every stage, creating a consistent pipeline of qualified leads for the business.
3.
Higher Engagement & Footfalls
The new product catalog encouraged browsing and exploration. Visitors now spend more time viewing product options, bookmarking favorites, and submitting enquiries. This not only boosted digital engagement but also translated into real showroom visits and increased customer enquiries.
4.
Improved Google Ranking
By restructuring the site and publishing SEO-optimized blogs and project showcases, the website became highly crawlable. Search rankings improved across targeted keywords, resulting in a significant increase in visibility on Google and driving organic traffic aligned with flooring-specific customer intent.
5.
Business Growth
Together, design improvements, catalog visibility, CTAs, and SEO combined to elevate performance. More visitors discover the site, stay longer, and convert into enquiries. The business now experiences tangible revenue growth, proving the value of investing in a functional, conversion-driven digital presence.
Conclusion
Modern Wood Flooring’s revamped digital presence transformed an outdated site into a modern, functional, and conversion-focused platform. By addressing core issues - outdated design, lack of product visibility, weak SEO, and poor engagement - the new website now stands as a lead-generating engine.
Features like a structured catalog, CTAs, an estimator tool, and WhatsApp integration deliver both usability and business value. With improved design, stronger SEO, and visitor-friendly tools, the company now attracts more traffic, captures more leads, and converts digital interest into real sales, setting the stage for sustainable growth.
Words From our Clients
Oren Zalcman New York City, New York
Their service was excellent. The client was pleased with the outcome of the collaboration. Uncanny Consulting Services LLP ensured a seamless customer experience through timely execution and effective communication. They were also responsive to the client's needs, and the quality of their outputs was commendable.
Patrick Harmon Pennsylvania, United States
We admire their willingness to serve customers like us. Uncanny Consulting Services LLP helped the client fulfill orders more efficiently. They have provided a great workflow with clear communication. Moreover, they were highly praised for their willingness to serve their client with eagerness.
Sharad Mittal Redmond, Washington
I’d love to work with them again. The client's customer service team shaved off 10% of the time it took to issue product replacements by using the updated ERP. Uncanny Consulting Services LLP's team resolved issues between the new and old software, staying in touch with the client through Slack and Google Meet. They were responsive.
Anonymous Detroit, Michigan
From functional consulting to implementation, the team is highly experienced. Uncanny Consulting Services LLP successfully completed the module configuration and ERP implementation and taught the client how to use it according to their business workflow. The team pointed out necessary software upgrades, communicated precisely through Slack, and followed the best practices.
Shubh Roy Sinha United Arab Emirates
They’re good with sales purchases and accounting modules. The client has been exceedingly satisfied with Uncanny Consulting Services LLP’s high-quality results. The team is great with modifications, and they’ve helped the client save a lot of money. Also, they’re responsive and available partners. They communicate effectively through various channels.
Steven Van Esch Eindhoven, Netherlands
Every aspect of production has improved with their system. Uncanny Consulting Services LLP’s efforts have brought less pressure and more clarity to both internal and external stakeholders. The team is very skilled and professional using Trello to manage tasks and keep everything updated. They’re responsive and transparent in their communication.
Rory Nightingale Arusha, Tanzania
Their ability to provide personalized attention even to relatively mundane tasks is impressive. Thanks to the guidance of the Uncanny Consulting Services team, the company now has a clear path in terms of their hosting services. The company appreciated the team's communication skills during the project, which allowed them to provide personalized attention even for the most mundane of tasks.
Eric Adams Antwerpen, Belgium
I am very happy with their services and are looking forward working with them for many years to come. Thanks to Uncanny Consulting Services' work, bespoke developments were carried out much faster, resulting in going live earlier than expected. The client had extreme satisfaction. The client was very satisfied with the work that the team provided for them. They were able to deliver on all of their promises.
Aadil Datta Dubai, United Arab Emirates
Absolutely nothing was deemed impossible. Uncanny Consulting Services LLP has customized precisely what the client needs. They communicate effectively through WhatsApp, consistently deliver on time, and are very responsive to urgent requests. Moreover, they accommodate all the client's requests without using ready-made solutions.
Sam Kamel New Haven, Connecticut
I was impressed by their great mix of high-tech and high-touch service. Uncanny Consulting Services LLP successfully completed the project with a high success rate. The team exceeded all industry standards for payment security benchmarks and provided high-quality service. The team delivered the project on time and had proactive communication with the client.
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