The term eCommerce platform refers to a foundation software platform that provides buying and selling products online. One of the first steps to starting an eCommerce business is to pick the right eCommerce platform. Presently, there are various eCommerce platforms available in the market for your eCommerce business.
If you are looking forward to a flexible eCommerce platform, then you must choose Magento ecommerce. This eCommerce platform offers you control over the look and functionality of your eCommerce store.
Magento is one of the best options for creating a functional eCommerce website or platform. It is used by more than 200,000 websites in the world. Talking about Magento, it is an eCommerce website platform introduced by Adobe.
What is Magento?
The term Magento refers to an eCommerce platform built on open-source technologies. It offers eCommerce store owners a flexible shopping cart. Not only that, but here the owner also has control over the content, look, and functionality of the online store. Magento is power packed with robust marketing, search engine optimization, and catalog-management tools.
One of the best things about Magento is that it caters to all stores irrespective of their sizes. Generally, Magento comes in two formats that is Magento Open Source and Magento Commerce. Magento Open Source is free to use version, whereas Magento Commerce is a paid version. This platform will help you and your business grow and reach new heights. Several times businesses need to change their operating platforms to grow and flourish in the industry.
Magento differentiates itself from other eCommerce platforms as it can be handled by a layperson. You don’t have to worry about having a developer handle your Magento eCommerce store.
What is the need for Magento?
Magento is one of the best options for businesses that are looking forward to a long-term professional eCommerce website. It is an open-source platform for building an online eCommerce platform. Magento is a highly professional platform that can be used at no cost.
To make proper use of Magento, you need to have a basic understanding of English and technology. With this, you will be able to build a tremendous website.
Who Should Use Magento?
If you are someone who owns an eCommerce business, then you must opt for Magento. The best thing about Magento is that anyone can operate it. The platform is made for people who have no technical knowledge or background.
Magento is a powerful eCommerce platform as it can handle a huge number of customers at once. Well, the system might become more complex as you start to grow further. You might need help from outside when you are planning to integrate multiple systems into your website.
Top Features of Magento
Open Source Platform
As you already know, Magento is an open-source platform. Here, the source codes can be modified with ease. It is highly accessible to everyone all around the world. One of the best features of Magento is its flexible structure. With this, it becomes easy for Magento developers to personalize it as per your business requirements.
Generally, Magento is available in two different formats. One of them is the enterprise edition and the other is the community edition. The Magento community edition is available at no cost, whereas the enterprise edition is a paid one.
Another important feature of Magento is the ability to operate multiple websites at the same time. It just takes a single system at the backend to operate various eCommerce stores. Magento offers you a single dashboard that can be accessed by the main admin and any authorized person. It is of great help in managing various things with a centralized channel.
One of the best things about Magento is its SEO-friendly environment. The eCommerce websites that are developed on Magento are always at the top of search engine rankings. Besides this, you can make necessary changes to the Meta Tags, URLs, and keywords of the Magento powered eCommerce website.
Here, the bots can navigate the webpages as the Google site maps keep generating it continuously. In short, with Magento, you will never have to worry about adding new SEO practices.
Custom Themes and Templates
Another important feature of Magento is access to customized themes and templates. Opting for Magento 2 will help your developers with the ability to customize a variety of themes with ease. Last but not least, Magento is considered to be the best eCommerce platform due to its efficiency and economical cost.
Third Party Integrations
Third-party integration is extremely important for making your eCommerce store stand out from others. These integrations consist of shipping solutions, payment gateways, and tracking facilities. It can help you operate and boost your business both physically and digitally. Magento is widely known for its easy integration of such essential third party integrations.
With Magento, you also get access to special consultation groups. These groups have a team of trained Magento professionals. These experts will guide you throughout the Magento development. Not only that, but they also provide essential training to business owners and developers.
Magento is one of the eCommerce platforms for better management of your eCommerce business. At Uncanny, we have a team of Magento experts to help you set up a centralized retail system. Opting for our Magento eCommerce and POS system solution will help you sell and manage all your retail operations from one place.
We hope this blog on Magento will help you understand more about the Magento eCommerce platform. If you have any questions or queries regarding this blog or topic, please feel free to share them in the comments.