India-Based Vasa Indica Scales Operations with Shopify, integrated with Odoo ERP
95%
Increase in Delivery
82.5%
Increase in Profits
Project Overview
Vasa Indica, a premium clothing partner for global luxury brands based out of India, collaborated with Uncanny to streamline its sales using Shopify, integrated with Odoo ERP. The primary goal was to streamline and centralize scattered operations over the platform and consolidate them into a single seamless eCommerce platform.
We focused on bringing scattered brand catalogs into one storefront without losing identity or accuracy of the products or customer experience. We consolidated product feeds, standardized data, and designed a high-end, mobile-first experience that suits luxury buyers. The result? Shopify runs the storefront; Odoo keeps inventory, POS, taxation, and invoicing in sync across the back office.
Challenges & Problem Statements
1.
Diverse brand product structures
Each brand supplied inventory in different formats and naming standards, creating shared confusion. Manual normalization slowed publishing, broke filters, and created avoidable errors. Such a diverse approach further increased time-to-shelf and slipped launches, impacting conversion.
2.
Complex product variants
Sizes, colors, fits, and fabrics varied widely by brand, and size charts didn’t align, creating a vivid customer experience. Additionally, variant mapping resulted in duplicates and incorrect combinations, which confused search parameters and led to time loss in correcting basic catalog issues.
3.
ERP integration with state-specific taxation
Shopify had to sync with Odoo while managing state-wise GST, HSN codes, and invoicing rules. Mismatched tax handling across POS and online caused reconciliation delays and compliance risk. Finance spent cycles fixing invoices instead of closing the books.
Solution Implementation
1.
Optimized Operations & Performance
A responsive theme with premium typography and optimized media for seamless loading to match luxury standards. The idea was to elevate UI/UX and signal credibility the moment shoppers land.
2.
Automated Inventory Management
Direct integrations pull brand feeds into Shopify on schedule, with ETL rules normalizing SKUs, attributes, and images. The idea was to eliminate manual uploads and ensure that availability and pricing are updated daily.
3.
Dynamic Product Search & Navigation
Faceted search, typo tolerance, and a clear category–subcategory tree guide discovery across deep catalogs. The idea was to shorten the path to the product without overwhelming first-time visitors.
4.
Loyalty Program & Offer Management
Fashion-specific rewards, tiers, and perks pair with flexible promotions for seasonal drops, bundles, and gift sets. The idea was to lift repeat purchases and average order value while protecting brand positioning.
5.
ERP Integration (Odoo)
Shopify syncs two-way with Odoo for POS orders, inventory, GST/HSN, and automated invoicing across states. The idea was to reconcile commerce and finance in real time and stay audit-ready.
Key Results
1.
Centralized Multi-Brand Catalog
A single Shopify catalog now carries thousands of SKUs across brands, variants, and collections. Feeds land cleanly, attributes stay consistent, and filters work the same everywhere. Merchandising moves faster, new drops go live together, and shoppers browse confidently without dead ends or confusing duplicate listings.
2.
Automated Inventory Pipeline
Automated feeds replaced manual uploads and checklists. ETL rules normalize names, sizes, colors, and imagery before import, then schedule updates without staff babysitting spreadsheets. The result is current availability and pricing every day, fewer errors on product pages, and hours returned to merchandising and support.
3.
Premium Digital Presence
The storefront looks and feels truly luxurious and modern. Typography, imagery, and page speed work together, so collections load quickly and product pages carry the brand without clutter. Trust markers sit where decisions happen, reducing bounce and giving first-time buyers enough confidence to complete purchases.
4.
Shopify–Odoo Synchronization
Shopify and Odoo now share a unified view for stock, taxation, POS, invoices, and reporting. Orders and returns reconcile without back-and-forth, and finance closes faster with fewer fixes. Teams see the same quantities and tax rules everywhere, which keeps promises realistic and customer communication calm.
5.
Stronger Engagement & Loyalty
Loyalty and offers gained structure. Tiers, perks, and targeted promotions run without breaking pricing or hurting margin, and customers see value during seasonal peaks. Repeat purchases are encouraged by design, while campaigns are measured cleanly, so future drops and collaborations can be planned with evidence.
Conclusion
Vasa Indica now presents a cohesive luxury storefront while running a disciplined back office. Buyers get a fast, elegant shopping experience with clear paths through deep catalogs; the team gets clean data, compliant invoices, and inventory that stays in step across channels.
With automated feeds, structured variants, and Shopify + Odoo working as one system, the brand has room to scale categories, campaigns, and partnerships without rebuilding the foundation. Access to such a solid workflow will further enable Vasa Indica to scale seamlessly for the future, without having to revamp its workflow.
Words From our Clients
Oren Zalcman New York City, New York
Their service was excellent. The client was pleased with the outcome of the collaboration. Uncanny Consulting Services LLP ensured a seamless customer experience through timely execution and effective communication. They were also responsive to the client's needs, and the quality of their outputs was commendable.
Patrick Harmon Pennsylvania, United States
We admire their willingness to serve customers like us. Uncanny Consulting Services LLP helped the client fulfill orders more efficiently. They have provided a great workflow with clear communication. Moreover, they were highly praised for their willingness to serve their client with eagerness.
Sharad Mittal Redmond, Washington
I’d love to work with them again. The client's customer service team shaved off 10% of the time it took to issue product replacements by using the updated ERP. Uncanny Consulting Services LLP's team resolved issues between the new and old software, staying in touch with the client through Slack and Google Meet. They were responsive.
Anonymous Detroit, Michigan
From functional consulting to implementation, the team is highly experienced. Uncanny Consulting Services LLP successfully completed the module configuration and ERP implementation and taught the client how to use it according to their business workflow. The team pointed out necessary software upgrades, communicated precisely through Slack, and followed the best practices.
Shubh Roy Sinha United Arab Emirates
They’re good with sales purchases and accounting modules. The client has been exceedingly satisfied with Uncanny Consulting Services LLP’s high-quality results. The team is great with modifications, and they’ve helped the client save a lot of money. Also, they’re responsive and available partners. They communicate effectively through various channels.
Steven Van Esch Eindhoven, Netherlands
Every aspect of production has improved with their system. Uncanny Consulting Services LLP’s efforts have brought less pressure and more clarity to both internal and external stakeholders. The team is very skilled and professional using Trello to manage tasks and keep everything updated. They’re responsive and transparent in their communication.
Rory Nightingale Arusha, Tanzania
Their ability to provide personalized attention even to relatively mundane tasks is impressive. Thanks to the guidance of the Uncanny Consulting Services team, the company now has a clear path in terms of their hosting services. The company appreciated the team's communication skills during the project, which allowed them to provide personalized attention even for the most mundane of tasks.
Eric Adams Antwerpen, Belgium
I am very happy with their services and are looking forward working with them for many years to come. Thanks to Uncanny Consulting Services' work, bespoke developments were carried out much faster, resulting in going live earlier than expected. The client had extreme satisfaction. The client was very satisfied with the work that the team provided for them. They were able to deliver on all of their promises.
Aadil Datta Dubai, United Arab Emirates
Absolutely nothing was deemed impossible. Uncanny Consulting Services LLP has customized precisely what the client needs. They communicate effectively through WhatsApp, consistently deliver on time, and are very responsive to urgent requests. Moreover, they accommodate all the client's requests without using ready-made solutions.
Sam Kamel New Haven, Connecticut
I was impressed by their great mix of high-tech and high-touch service. Uncanny Consulting Services LLP successfully completed the project with a high success rate. The team exceeded all industry standards for payment security benchmarks and provided high-quality service. The team delivered the project on time and had proactive communication with the client.
Related Case Studies
Increase in Traffic
Increase conversion profits
U.S.-based luxury goods retailer uplifted digital experience with a Shopify implementation.
Increase in Delivery
Increase in Profits
UAE-based logistics firm streamlined worldwide delivery with Odoo implementation.
Increase in Purchase
Increase in Efficiency
Trusted supplier of high-quality products across the Middle East streamlined its operations with Odoo ERP to deliver excellent reliability.