US-Based Propel Bikes Transformed eBike Operations, Achieving 98% Process Accuracy with WooCommerce Odoo Integration
55%
Reduction In Operational Cost
60%
Efficient Dropshipping
Project Overview
Propel Bikes, a Brooklyn-based eBike retailer serving customers nationwide, collaborated with Uncanny to eliminate operational silos created by Microsoft Excel sheets, standalone tools, and an unconnected WooCommerce website. With rising order volumes and a multi-system workflow, the brand needed an ERP that could unify data and automate its team’s routine processes.
Our team, experts in implementing Odoo for Retail operations, integrated a WooCommerce site with Odoo to bring CRM, inventory, tax, and website operations under one unified platform, enabling automated tax compliance and complete dropship visibility through a centralized, real-time ERP environment.
The Key Retail Operational Challenges
1.
Usage of Multiple Tools Without One Unified View
Sales, invoices, CRM activities, and stock updates were added across Excel, SOS Inventory, and other tools, making it difficult to track the actual status of orders.
2.
Manual Website Order Handling
WooCommerce orders didn’t sync with any existing system, forcing the team to re-enter data, increasing the time required to manage incoming orders, and thereby increasing the risk of mismatched information.
3.
Inconsistent Customer Records
Without a central source of information, customer contact data was inaccurate, affecting service quality and reporting.
4.
Tax Management in Isolation
TaxJar operated as a standalone platform, with taxes manually updated inside orders and invoices.
5.
Dropshipping Without System Support
Supplier fulfilment wasn’t tracked in an ERP, leading to missed updates, miscommunication, and delayed deliveries.
Uncanny’s Expert Odoo WooCommerce Integration
1.
Unified Sales, CRM & Inventory Operations
Odoo replaced Excel, SOS Inventory, and other fragmented tools by centralizing sales orders, customer interactions, billing, and stock updates into one unified system, eliminating duplication and improving accuracy across the retail workflow.
2.
Two-Way WooCommerce Integration
Uncanny implemented a synchronized WooCommerce & Odoo, enabling real-time order creation, automatic contact updates, and seamless inventory adjustments across both platforms. This eliminated manual entry and ensured consistent data across the board.
3.
Automated Tax Management With TaxJar Integration
TaxJar was fully integrated into Odoo, automating tax calculations inside quotations, orders, and invoices. New tax rules and updates now flow directly into Odoo and the website, ensuring accurate, compliant billing without manual intervention.
4.
Structured Dropship Workflow Setup
A customized dropshipping workflow was configured in Odoo, allowing suppliers to fulfill orders directly while providing complete visibility into purchase orders, shipment statuses, and customer deliveries.
5.
Contact Synchronization & Data Cleanup
Uncanny standardized customer data by enabling real-time contact sync between WooCommerce and Odoo, removing duplicates and building a clean, reliable customer database for future marketing, service, and sales operations.
6.
User Training & Seamless Onboarding
Uncanny provided guided onboarding for the Propel Bikes team, ensuring the team understood new workflows, dropship processes, WooCommerce sync, and tax automation. This supported the smooth adoption of Odoo with minimal disruption.
Results Post Uncanny’s Odoo WooCommerce Integration
1.
Unified Retail Operations With 98% Process Accuracy
Propel Bikes now manages sales, CRM, inventory, tax, and website orders inside a single Odoo ecosystem, eliminating manual errors and creating a consistent flow across all departments.
2.
55% Reduction in Operational Costs
By replacing multiple third-party tools, removing repetitive manual work, and automating order handling, the business significantly reduced overhead and system dependency costs.
3.
Real-Time WooCommerce ↔ Odoo Data Sync
Orders, customer details, and inventory updates now move instantly between the website and Odoo, resulting in faster processing, fewer mismatches, and better customer communication.
4.
60% More Efficient Dropshipping Workflow
Odoo’s dropship configuration brought full visibility into supplier-led shipments, improving coordination, delivery accuracy, and turnaround time.
5.
Accurate and Automated Tax Compliance
With TaxJar fully integrated, tax calculations now flow directly into quotations, orders, and invoices, ensuring accurate billing and compliance without manual updates.
6.
Clean, Reliable Customer Database
Real-time contact sync and data cleanup removed duplicates, improved reporting accuracy, and strengthened customer management across retail and service workflows.
7.
Faster Team Adoption and Smoother Daily Operations
With structured onboarding and guided training, the Propel Bikes team quickly transitioned from Excel and manual updates to a fully automated system, reducing friction and increasing productivity.
Conclusion
By synchronizing WooCommerce and Odoo with Uncanny, the leading US-based eBikes retailer successfully unified its retail operations, strengthened data accuracy, and eliminated the inefficiencies caused by disconnected tools.
The result is a stable, transparent, and high-performance ERP ecosystem that improves customer experience, simplifies internal processes, and supports long-term growth.
Words From our Clients
Adam Ågerfalk, Owner Stockholm, Sweden
They understand our needs. Uncanny Consulting Services LLP has successfully delivered a website that aligns with the client's vision. The team manages the project well, utilizing various tools to ensure smooth execution and communication. Moreover, they always deliver on time and are willing to accommodate ad hoc tasks.
Ayush Singh, Digital Operations Manager Amsterdam, Netherlands
Uncanny Consulting Services LLP is very supportive and always delivers on time. Thanks to Uncanny Consulting Services LLP's work, the new website is more user-friendly and appealing than the previous platform, and internal teams, agents, and stores have provided positive feedback. Uncanny Consulting Services LLP has structured, professional, and flexible project management.
Maher Mansour, Chief Digital Officer Barcelona, Spain
Everyone from upper management to the developers is dedicated to making things work for the client. Uncanny Consulting Services LLP's work has improved the client's operational efficiency by optimizing functions that caused bottlenecks. The team is dedicated, going the extra mile to deliver solutions that align with the client's needs and best practices. The team also communicates clearly.
Ash Halai, Owner London, United Kingdom
They worked closely with our team to ensure we were comfortable and confident using Odoo. The team saved the client 10-15 hours weekly and reduced software subscription costs. Uncanny Consulting Services' work improved the client's operational efficiency, inventory tracking, and production processes. The team completed deliverables on time and kept the client informed.
Steve Mikrut, Owner Las vegas, USA
Uncanny Consulting Services LLP’s combination of technical expertise and e-commerce consulting stood out. Uncanny Consulting Services LLP transformed the client's website with a clean and professional design, improved product organization, mobile usability, loading speed, and overall shopping experience. The team had excellent project management, clear communication, and was highly responsive.
Robert Lin - CEO Singapore, Singapore
The responsiveness from your team seems good now and work is flowing. Thank you very much.
Oren Zalcman New York City, New York
Their service was excellent. The client was pleased with the outcome of the collaboration. Uncanny Consulting Services LLP ensured a seamless customer experience through timely execution and effective communication. They were also responsive to the client's needs, and the quality of their outputs was commendable.
Patrick Harmon Pennsylvania, United States
We admire their willingness to serve customers like us. Uncanny Consulting Services LLP helped the client fulfill orders more efficiently. They have provided a great workflow with clear communication. Moreover, they were highly praised for their willingness to serve their client with eagerness.
Shubh Roy Sinha United Arab Emirates
They’re good with sales purchases and accounting modules. The client has been exceedingly satisfied with Uncanny Consulting Services LLP’s high-quality results. The team is great with modifications, and they’ve helped the client save a lot of money. Also, they’re responsive and available partners. They communicate effectively through various channels.
Steven Van Esch Eindhoven, Netherlands
Every aspect of production has improved with their system. Uncanny Consulting Services LLP’s efforts have brought less pressure and more clarity to both internal and external stakeholders. The team is very skilled and professional using Trello to manage tasks and keep everything updated. They’re responsive and transparent in their communication.
Aadil Datta Dubai, United Arab Emirates
Absolutely nothing was deemed impossible. Uncanny Consulting Services LLP has customized precisely what the client needs. They communicate effectively through WhatsApp, consistently deliver on time, and are very responsive to urgent requests. Moreover, they accommodate all the client's requests without using ready-made solutions.
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